Tyre Performance Technology was founded by Jim Peeters as part of Peeters Technology BV, based in Kessel, Limburg, the Netherlands. The company grew out of a long-standing fascination with the part of the vehicle that is most overlooked by conventional engineering — the tyre.
Jim's background spans multiple roles in motorsport engineering — data engineer, performance engineer, race engineer, and driver coach — across different series and levels of competition. In each of those roles, the same pattern kept emerging: teams would spend enormous effort optimising the car, while the tyre — the only component actually in contact with the road — was treated as a given.
That observation became the founding idea of TPT: what if you started with the tyre, and worked outward from there? What if you could measure, in precise detail, how a rubber compound behaves from the moment it is new to the moment it is worn out — and use that information to make better decisions at every stage in between?
The answer required a new testing method. TPT developed the TPT001 — a proprietary compound testing approach that produces compound wear models that reflect what actually happens to rubber in the real world. The same method that started in motorsport has since been applied to passenger car tyres, truck and trailer tyres, and motorcycle tyres.
TPT's logo is derived from the friction circle — the vehicle dynamics concept that describes the limits of tyre grip in all directions simultaneously. It is a fitting foundation for a company whose entire purpose is to understand what happens at that boundary — and to push it as far as possible.