History

Our history

Tyre Performance Technology was founded by Jim Peeters.


I grew up in a family of lumberjacks, but I have been a motorsport fan since I was very young. My first encounter with motorsports was during an internship where I learned how to work with a car and improve its engine performance. After this internship I did a minor in motorsports engineering where I learned about a variety of subjects in motorsports. I graduated as a mechanical engineer after a thesis at a Dutch shock absorber company, where I became engineer and head mechanic for the year that followed.


Education at Cranfield University

Then I went to Cranfield University in the UK where I did the Master course in Advanced Motorsport Engineering. Here I learned a lot about the different motorsport subjects, and how to work in a fast paced, highly competitive environment. After a guest lecture on tyres, I knew that this subject would be part of my future, and I devoted my thesis on tyres.


"Cranfield University awarded me with the Advanced Vehicle Engineering Centre Award"

I wanted to research tyre degradation, and because of Covid-19 I was forced to go back to the Netherlands and do my thesis there. Even though the period for the thesis was only 5 months, I decided to build my own tyre test rig, and I did this rather successfully, because within 4 months I found results that were in line with published works from researchers all over the world.


Cranfield University awarded me with the Advanced Vehicle Engineering Centre Award, an award that was brought to life during the pandemic to stimulate students to get the most out of a difficult period and dare to think out of the box.

This award made me aware that tyre testing was not only important to extract maximum performance from tyres, but I had the right approach to tyre testing.

 

I have a network of contact who are connected with motorsport companies, like Bridgestone, Ferrari, Pirelli and the FIA. And they all are coping with the same issues on tyre testing. Out of these issues I did see opportunity, and this has led to me founding Tyre Performance Technology, and the development of the TPT001 compound testing method.

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